November 16th, 17th 2013: The Who, What, Where, When, Why and How of Trend Forecasting, with Beatriz Juarez
Another fabulous weekend workshop intensive with art director Beatriz Juarez!
Learn to spot, identify and forecast emerging and future fashion and design trends by analyzing the design elements and the creative process.
We'll analyze the factors likely to affect trends in the future and to spot actual consumer behaviours, and look at the Trend Forecaster's tool kit (processes, techniques, concepts). Then create a well crafted forecast based on the area or subject of preference: fashion, colour, design, fabrics, etc.
Saturday November 16th, from 12 to 5pm
Sunday November 17th, from 12 to 4pm
Throughout her 18 year career, Beatriz Juarez has worked with renowned celebrities such as Taylor Swift, Janelle Monáe, Feist, Jessica Chastain, Ricky Martin, Rachel McAdams, Cobie Smulders, Sarah Gadon, Jan Arden, The National Ballet of Canada, The Mirvish Group, Mike Holmes, etc. She has also worked with top models (such as Coco Rocha, Heather Marks, Meghan Collison, Tara Gill), A-list Stylists (Anita Patrickson and Jonas Hallberg to name a few), international Makeup Artists (such as Sam McKnight, Kakuyashu Uchiide) and top fashion photographers (Raphael Mazzucco, Andrew Macpherson, Caitlin Cronenberg and Tess Feuilhade). She has art directed and produced some of the best-selling issues and covers for the titles she's worked on.